Intro:
As a part of my internship at KERN - An Omnicom Agency, I worked on a spec PDIS campaign for DIRECTV. The goal of this campaign, while churning mitigation, was to introduce current customers to the Video On Demand (VOD) library and create sticky viewing tendencies.
As the head copywriter, my task was to reflect that in deliverables for two different concepts. Concept #1 included a direct mailer and email (DM and EM) piece. Concept #2 included 2 different versions of a DM, invite landing page, RSVP landing page, and EM piece.
Target Audience: Customers gifted free NFL Sunday Ticket
Role:
Copywriter: Headlines, body copy, captions, hashtags, and CTA’s
Gained skills: writing purpose driven copy for client campaigns, concepting on big picture ideas, and successfully meeting deadlines on a tight schedule
Presented work to CEO, President and Sr. Leadership team
